About Us
At Durrani, we believe that design should empower the consumer, it should enable people to make decisions. Because ultimately, we are asking people to let us into their lives, and we understand how significant that truly is.
To do this, our projects must strike a delicate balance between convention and innovation. It should be comfortable, reassuring, yet compellingly fresh. The beauty of our work is that we construct, everyday, a novel language of color and form. Each design is a conversation, a living, emotional exchange between the work and the consumer.
This is why we believe that our voice must be simple, and clear. And we do not mistake simplicity for plainness, but infuse our works with flourishes, with cleverness, with humor ... all those things that make a conversation most memorable and enduring.
Our designers work where beauty and pragmatics intersect. Driven by the necessities of communication, their process is often dominated by a 'stripping down'- a reduction to essentials. But while we believe that form follows function, we know the paramount function of design is emotional: that is, in today's super-saturated visual world, seduction is the first step to communication.
Our programmers are designers of a different order: the medium might be different, but the ideals are the same. They understand functionality to be only the base-level of a project. More important to Durrani are the answers to the question "What is essential"? Not just now, but for the future? The art of programming & development is in delivering the richest experience in the most seamless manner possible.
Often the first- and most frequent- face seen by our Clients is our Managing Partners. Our Partners are "ground-floor" consultants, helping Clients mold their image (and often their business) into today's unique media-based markets. They provide concept, direction, and navigation; keeping the project open-ended and creative, but always progressing towards concrete goals. They are not only the ambassadors of Durrani's abilities to our Clients, they are our long-term strategists, whose experiences and theories continue to stimulate our creative evolution.
Our Services
- Creative Graphic Design
- Web design & development
- Print collateral
- Packaging
- Corporate identity systems
- Interactive campaigns
- Strategic brand development
- Catalog & retail merchandising
- Custom e-commerce solutions
- Search engine optimization
- Web analytics & tracking
- Exhibit design
- Photography
- Video production
- Flash Design