cultureblog

Durrani is happy to announce the launch of the newly redesigned Cruxial website at www.cruxialwear.com! Cruxial is a new brand on the action sports scene, offering shirts and hats with unique design aesthetic. We were excited to give this fresh, young company an equally fresh, young and cool new look for their online showcase.

We were excited to work with Cruxial for many reasons, one being that they are a local company with an industry and a target market that we understand well. Since we’re located in Southern California a couple blocks from the beach, we essentially live in the center of the culture Cruxial represents. As a bonus, when Cruxial first came to us we had recently launched the action sports retail site S.A.W. (www.skullsandwings.com), which gave us even more insight into that industry.

Cruxial’s primary goal for their new site was to have a place to showcase their clothing line for customers and wholesalers to view the product. They also wanted a place to highlight the bands and surfboard shapers who have teamed up with them, as well as a blog and a photo gallery. They also wanted to be able to easily make their own updates and changes to the site. Durrani found a solution for all of these needs in a WordPress website platform. Using WordPress as a Content Management System (CMS), their site is dynamic and flexible, easy to edit and expand.

One of the ways we used WordPress development in this case was in utilizing the array of WordPress plugins that are available today. Instead of starting from scratch to customize something like a photo gallery, we used a plugin and adjusted it to get the results we wanted. The final product is extremely beneficial for the client as well: now they can add, delete, and organize the images in their gallery easily and seamlessly. The moral of this story: Don’t reinvent the wheel if you don’t have to. Use the tools that are available to you to get the results you want.  In this case, WordPress and the available plugins were the tools we used to create a successful site for Cruxial.