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Congratulations to Encinitas Foreign & Domestic Auto Repair! Their website, at www.runcarrun.com, has just been named one of  the Top 10 Automotive Repair Web Sites by industry leading magazine Auto Inc.

The Auto Inc. “Top 10” contest includes submissions from companies all over North America, and the results were just published in the January edition of the magazine, in an article called “Cream of the Crop.” The start of the article reads, “As usual, we were overwhelmed by the number of entries we received this year for Auto Inc.’s 12^th annual Top 10 Automotive Repair Web Sites awards,” and goes on to say that the sites were evaluated using the following criteria: First impression, visual design, appearance, navigation, consumer friendliness, technical, objective/ purpose, innovation, credibility, interactivity, and encouraging action.

The EFADAR site was designed with user-ease and interactivity as a top priority. Aesthetically, we created the graphics with EFADAR’s neighborhood, the southern-California beach town of Encinitas, in mind. “Very unique-looking site,” said one of the contest’s judges. “Nice use of color and design to reflect the surrounding community.”

EFADAR co-owner Julie Macaluso said, “Our Web site combines innovative design with user ease, large iconic buttons, easy-to-understand graphics and all vital information at the customer’s fingertips. We had a lot of fun with the redesign and are extremely happy with the results.”

We would agree – this redesign was a particularly fun and rewarding one. The Macalusos found Durrani through the Encinitas Chamber of Commerce, and they came to us seeking a complete overhaul of their online presence. The thing that made their project so fun was that, after discussing their goals and branding, they stepped aside and let us go to work – no interjections or rounds of massive edits. They hired us for our expertise, and they took full advantage of it. Too often, a creative agency becomes a captive of a business-owner’s own personal creative ideas, and the whole reason behind hiring an agency is lost. Design can be seen as subjective, but marketing-driven design is a finely-tuned science, and the EFADAR website is a perfect case study of what can happen when a client trusts the experts.

We are honored to be a part of the EFADAR family and to count them among our clients, and we’re excited that their website has been chosen for this award. Check out the full article online at: www.asashop.org/autoinc/jan2010/topten.htm