cultureblog

They say a doctor is his own worst patient and the saying holds true with most businesses as well. Our own internal projects are always the last to get attended to but we were finally able to squeeze in some design and development time to re-launch or own company website. Previously, we had a relatively thin site that showcased some of our portfolio by type of work, as well as a company blog. The two sites, however, had very different designs and layouts. As with most companies, when we launched our blog a few years ago, it came after our primary site was already done and it was put together without spending much time unifying the sites and their themes. Many companies end up taking this approach just because they are limited on time and resources and they really just want to get their blog up and running. They compromise on design and branding and the blog ends up being this orphaned website that does not match their overall corporate look and feel.

It’s important, however to constantly go back and refine and polish your brand and your look so that you are always presenting a unified and coherent look to your customers.

Even though we just redesigned our website last October, we wanted to keep things fresh. So a task that has long been on our own to-do list is now complete and we are very excited by the end result. Our main site, our portfolio and our blog are now all using the same global design theme and the navigation is unified and consistent across all pages.

For much of the site, we used Wordpress to manage the pages and content, as this is a superb content management system. We also separated our portfolio by type of work (website, photography, print and branding) and also by client and their industry. We think the presentation worked out well for us.

The lesson here, which is one that we also try to convey to our clients, is that your company website should not just be a “set and forget” one-time thing. It should grow with your company and be an ongoing project that is updated frequently and is part of your marketing plan that reflects your brand, products and services. Many companies just use their website as their online brochure that they create once but it can be so much more if you spend a little time building it right. It should be a tool that helps your business succeed, not just another to-do on your list weighing you down.

We invite you to browse through the refreshed presentation of our work, and as always, please let us know what you think… we love hearing your feedback.