cultureblog

Welcome to Durrani’s first blog entry for our latest in-house project – “Tee Compressed”. If you’re asking yourself what in the world is Tee Compressed… don’t worry, we’ll dig into that shortly. We’re excited about this project because, we hope, it will involve everyone and will benefit us all. As website designers/developers and Internet consultants, we are constantly faced with the ultimate client question, "What will it take to get my website up and running and make money?". Most of the time this lengthy discussion with the client results in a very steep learning curve for the client as they come to the realization of what they are about to embark on. If you are not prepared to dedicate money, resources, time and patience to your dream website, then you will fail. When we lay out the plan for the next 6 months to a year, most clients are skeptical. They think they can have the quick money and the next get-rich-quick million dollar idea while building a website in their spare time sitting on their living room couch. The reality is that you can build your dream site idea part-time, but you have to be committed to your business idea and be willing to see it through.

We’re tired of showing our portfolio and asking clients to take our word for it. We want to have a true-life story, a real journey of time and money and effort, to show what really goes into building a profitable website, from conception to sales. So we have embarked on an ambitious project to create our very own e-commerce store while giving, you the reader, a day-by-day view of our every move. Our Durrani team has been helping other companies develop e-commerce sites for so long that we feel it’s time to let everyone know what exactly is involved in making a successful shopping site. And, selfishly speaking, if we do it right and follow our own prescription for success, we’ll have one more stream of revenue.

Each blog post along the way will show our step-by-step process on how our brains work when a client asks us to help them build their future cash cow. We still have a business to run in the meantime but we are going to *try* and give as many updates on our progress as possible so that you can follow things from start to finish without missing a beat. Without giving away the secret recipe, we hope to demonstrate how successful an e-commerce site can become when done correctly.

We’re not trying to flex our ego, nor are we trying in anyway to say "I told you so". We believe that we will learn just as many lessons along the way as our readers. Analyzing and documenting the process will help us refine our methods and improve the work we do for our clients. We don’t claim to be experts on everything web related and I’m sure we won’t think everything so we encourage comments, feedback and participation along the way.

In the end, we think our project will illustrate how to build a successful website, but more importantly, will show how important it is to actually have professionals behind the wheel of your online venture. This isn’t a "do-it-yourself" guide for your e-commerce store, but in fact a "don’t try this at home" demonstration.

We hope you stay tuned and join in on the conversation.