The Cost of Developing a Commercial Website
A LinkedIn member posted a question in the "Answers" section, which read:
What is the average cost of developing a commercial website? (without hosting and domain name cost)
I have heard it can range from $1500 - $30,000.
What have you experienced?
As a website design agency, we are faced with this question daily. I took a few minutes to reply at the LinkedIn site and have reposted my answer here below. I think it’s an important question and something every business should consider.
Reply via Linkedin.
The secret question you are asking is, "What’s the best deal I can get, if I’m going to build a website for my business?". Don’t get me wrong, it’s a legitimate question. As the previous response stated, it depends on what you’re asking for. The range of complexity in web design is huge. Ask yourself, what do you want your website to do? What is the intended action I want a visitor to take when they visit my website? You don’t need a large-scale commercial website built using Flash if you are really just trying to sell a simple product… unless you are Sony, it’s wasted money.
If you were going to build a new house, would your first question to the builder be "What is the average cost of building a new house for my family?" We probably wouldn’t think of asking a simple question like that without first considering what your purpose for building the house is. How many rooms, is it for a family, what is the growth expected, will you need more rooms in a couple years (before you intend on building a new house) etc. Websites require no less planning then this. Sure, lots of 16 year old kids are running around building websites these days and you could get a great deal. But they are building websites… not businesses. Will your website convert on the goal you have set? I would sit down with someone who will help you think through your plan for your commercial website, not just what software you should use and how much it will cost. You could spend a ton of money and still not get the website you need, or you could spend a moderate amount and get your perfect online business. You get what you pay for these days. Not all websites are created equal. I’ve built many websites for $1500, as long as it fits the client’s needs.
Just remember, you are building a business, not a website. A website should fit snugly into your overall business objectives.
As they used to say in the days of dirt roads and horse drawn wagons… "choose your rut carefully… you’re going to be in it for the next 30 miles."
If you’re a member of LinkedIn, you can connect to me at: www.linkedin.com/in/durranijoe


