These days we are building more and more e-commerce sites for clients and Miva Merchant has proven itself to be one of our more valuable tools in really delivering a top-notch storefront. So when the folks over at Miva Merchant HQ asked us to guest author a post on their blog, we jumped at the opportunity. We’ve developed a wide range of online stores using many different shopping cart platforms over the years, such as osCommerce, CRE-Loaded, Zen-cart, Magento (Community & Enterprise), Yahoo Stores, eBay Stores, Drupal and even WordPress to name a few. With this kind of experience under our belt, we can tell you without hesitation that the road to success is much smoother with Miva Merchant.

This month at the Miva blog we discuss making your website design top-notch while also keeping it relevant to your industry and audience.

I first started working with Miva Merchant back in 2001 as a freelance developer. Back then, most people’s first exposure to Miva Merchant (originally Miva) was the result of it being offered as a free shopping cart add-on to their hosting plan. Since it was free software, many small businesses began using it without even really considering other choices. Over the years since then, many free open source shopping cart platforms have come and gone; and while many of those original Miva Merchant customers may have jumped ship along the way in pursuit of that mythical perfect free shopping cart, those who stuck with Miva have been the beneficiaries of a mature, solid, well-built platform that has made millionaires of many of those first small business owners.

Read our complete post at the Miva Merchant Blog.

In the day to day hustle and bustle of running your own online business, it’s important to periodically go through your own website and ensure that things are in proper order. Just as you would with any retail business, it’s important to “walk the showroom floor”, so to speak and make sure that the things you depend on to operate your business are functioning correctly. With your online store, you should go through every step of your checkout process and actually run a live dollar transaction to make sure that everything works and also that your customer experience is the way it should be. Things are constantly changing online – new web browsers get released and updated, website hosting servers get patched, security subscriptions expire etc, and these changes can cause formatting errors, popup security alerts and even broken pages and checkout problems. Very often these problems could be occurring for days or even weeks before you find out. Don’t rely on your customer to take time out of their busy day to notify you of any errors they encounter.

This is especially important if you have employees making continuous updates to your website content. Most shopping cart platforms, including MIVA Merchant, have global headers and footers for content that is included on every page of the site, such as your site navigation links, footer information and promotional banners. This content is being delivered to the web browser when a visitor is on both non-secure pages as well as on secure pages, such as when in the checkout process. As the global areas of your site get updated with new content, you need to make sure the links to banners or security badges or any tracking codes are created correctly so that they are accessible on every page in the website and do not cause security alerts or broken images.

Of course, having a reliable and professional development support team handling your store maintenance and website updates will minimize any shopping cart problems, but it’s always smart business to be hands-on with your online store. Even in the absence of any technical problems, it’s still a good idea to run through things and keep the customer experience fresh and up-to-date. Never just assume that if your shopping cart worked ok yesterday, it still will today. Check, check and triple check.

We were recently quoted in the September 10th issue of the online newsletter Ecommerce Notes, by Practical Ecommerce. This is something we stress to clients all the time. Sometimes in the rush to get their site designed and launched, many overlook just the simple basics like having solid product descriptions and clear images.

“Image is everything and online shoppers need to come as close to touching and feeling a product as possible. You need to overcome the obstacle of customers not being able to experience your product, like they can in a retail store. Take time to present your products in the best possible way with clear and vibrant images and accurate descriptions.”

Joe McDonald, Managing Partner, Durrani Design

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