Cruxial Wear is a new action sports apparel design company breaking into the San Diego scene. Owned by a couple of young local surfers, Cruxial knew Durrani could provide them with that fresh new look to match their surf lifestyle t-shirts and hats. Built completely using Wordpress as the content management engine, we created a new design, photo gallery and product catalog to showcase their new collection. Using Wordpress allows them to keep the site updated themselves and with the use of modular plugins, such as NextGen photo gallery, they can get an entire batch of photos uploaded right after a full day of surfing. Clothing is about lifestyle, so keeping current with social media, photography and networking was an important goal for Cruxial's new website.